Tradesman Career News Related News
Government needs to encourage homebuilding »
By Brian de Selby
The government needs to encourage more homebuilding to prevent another house price boom in the future, it has been claimed.
Tradesmen to help traders in Ludlow Market »
By Charles Murphy
Qualified tradesmen in Ludlow will be giving the town's market a major makeover by the end of the year after the town council placed an order to build new stalls by the winter.
Insulation improves a home without breaking the bank »
By Brian de Selby
Homeowners trying to make savings on their energy bills should consider hiring a qualified tradesman to install loft insulation, according to the National Home Improvement Council (NHIC).
Distance Learning Trade News
Self-employed tradesmen must get their marketing right
By Charles Murphy
New businesses, such as self-employed plumbers and electricians, need to carefully consider how they promote themselves in order to survive in the current climate, according to one marketing expert.
A study carried out by YouGov has found that around one-third of small businesses plan to try to market their way out of the recession by using advertising to stand out from the crowd.
However, Ben Harris, managing director of the New Brand Vision Group, said too many start-ups fall into the trap of wasting their marketing budget on ineffective strategies.
"Business is a leap of faith and there aren't many places you can go to validate someone but a well presented business card, brochure or website are places where you can start to trust people," he advised.
People made redundant through the recession are increasingly setting up their own businesses, according to Penny Power of business social network Ecademy.
